Traditional TV Networks vs Digital Providers: The Transformation of Competition and the Next Generation of New Content, within the Context of Diverse Viewer Demands and Adaptation

Linear TV networks have ???? ?? long been recognized as established television formats, relying on fixed air times via satellite. In contrast, digital services operate on ad-supported systems, with Netflix, major competitors, and Apple TV+ serving as leading platforms. As media consumption habits shift, rivalry between broadcast stations and online

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